Successful viral campaign

We had Google over the other day. They promoted YouTube as a good advertising channel and showed us a successful campaign done by tipex. Yes tipex, you know those days when everyone was on a typewriter and needed to erase their typing errors.

Creating a viral campaign is very hard and no matter how funny it is you never know if it will take off. To be honest I have not yet been involved in a viral campaign but today I planted the seed in one of my collegues. Hopefully she will pick it up and I can work on optimizing my first viral campaign.

Here is the video.


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