Have you heard the story about the 300 million dollar button. Just by adding a button in the checkout process wher you did not havet o register to buy gave an online stor a boost of 300 million usd. Simply amazing how a small change can affect your online salse by so much.

When beginning your optimisation work always start backwards, meaning start with your checkout process first. This video from Google is a fantastic example on how many factors can kill your online sales. It is very funny!
[youtube https://www.youtube.com/watch?v=3Sk7cOqB9Dk?list=PL532C632B0D53D29F&hl=sv_SE]



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